Actuel Coaching : SEO project
Actuel Coaching is a personal coaching company that has recently launched its activity.
The goal with Actuel Coaching, was to improve the user engagement, and the netlinking of the website.
Actions
-Creating a new engaging user experience
-Listing of keywords, and improving the textual content of the pages
-Implementing a backlink strategy
Results
-Increased average engagement time per session
-Improvement of the site's referencing on the required keywords.
-Increase in the number of backlinks of the website and domain authority score.
Hôtel Odessa Montparnasse : SEA project
Odessa Hotel is a 3 star hotel located in the 14th arrondissement of Paris. It suffered from the post-covid period, when the occupancy rate was only 10%.
The goal with Hotel Odessa was to improve the occupancy rate of the hotel for the following two months with a Google ads campaign.
Actions
-Setting up the campaign, listing the keywords, writing the ad, choosing the best bet strategy and audience
-Real-time monitoring and readjustment (based on Google statistics and recommendations)
Results
-First month: 2,34K impressions - 500 clicks - 75 conversions
-Second month: 1,87K impressions. 250 clicks : 53 conversions
-The hotel's occupancy rate went from 10% to 60%.
Coudre-Paris : SEO project
Coudre Paris is a store and an e-commerce that sells sewing machines and other sewing supplies.
The goals with Coudre Paris was to Improve the website’s ranking on Google and its traffic.
Actions
-Improved the content of product sheets
-optimization of the internal linking
-setting up robot.txt and sitemap files
- improved the backlinking of the website, etc ..
Results
-Improved loading time -Decrease in bounce rate -Increased direct traffic to the site -Improved positioning of some product pages on Googl
